Aug 26
how to have productive meetings

How to Have More Productive Meetings

So many meetings are productivity killers. They breed inefficiencies, waste time, and cause frustration among your team. Consider this: The average employee spent 24 days in meetings in 2020. They sit in meetings for five hours a week and spend four hours preparing for them. Meanwhile, executives report 67 percent... read more →
Aug 11
Jul 29
Jul 22
what is inbound marketing?

What is Inbound Marketing? Benefits & How to Get Started

What is Inbound Marketing? Inbound marketing is an approach that draws customers to a company through useful content and experiences tailored to that customer’s needs and challenges. It differs from other forms of marketing in that, rather than sending out generalized messages to audiences, it attracts prospects who are actively... read more →
Jun 16
Jun 10
marketing analysis checklist

20-Point Marketing Analysis Checklist to Drive Success

Checking in on your marketing every quarter is key to success. Often, shifts in marketing technology, competition, trends, consumer preferences, and more can mean your current marketing strategy needs an update. Here is an 20-point checklist to make sure your marketing plan is on track. Why Conduct a Marketing Analysis... read more →
May 13
Apr 01
Mar 26
Sales and Marketing Alignment

Why Sales & Marketing Alignment Is Your Biggest Growth Opportunity

Most businesses struggle with aligning sales and marketing. This negatively affects business growth and often results in wasted resources and inefficiencies, making it a huge opportunity for improving performance. Why Businesses Struggle with Aligning Marketing & Sales Businesses struggle with sales and marketing alignment for a variety of reasons, but... read more →
Mar 20
Mar 17
What Is Sales Enablement

What Is Sales Enablement? How to Get Started

Sales enablement in concept is simple — providing your sales team with the knowledge and resources to close more deals. However, in practice, it can be more challenging. Sales enablement integrates sales and marketing to ensure sales teams have the insights, content, training, and tools they need to be more... read more →
Feb 11
Nov 18
Nov 12
ritual creativity

The Role of Ritual in Creativity

What makes creative people ... creative? Creativity can seem daunting when we’re overwhelmed with the daily minutiae, but it’s critical to success and finding joy in our work. I use creativity everyday in my job, but not in the traditional sense. And often, I feel that forces like deadlines, stress,... read more →
Nov 06
Customer Journey Map Guide

How to Create a Customer Journey Map: Step-by-Step Guide

A customer journey map is a visual representation of the process your customers go through to purchase, including phases of that journey and the touchpoints they have with your brand online and offline. Why map your customer journey? Because understanding how your customer learns about your product and ultimately makes... read more →
Oct 16
Oct 01
marketing automation

Become More Efficient & Grow Revenue With Marketing Automation

From the emails to the blog posts to social media to digital ads, marketers today are constantly publishing new content across many platforms. And thankfully, we have marketing automation technology to help us do it! In this guide, I’ll talk about what marketing automation is, how it benefits businesses, how... read more →
Sep 25
Aug 10
Jul 18
Apr 09
connect marketing to revenue

Proving Your Worth: Connecting Marketing to Revenue

I left college and then the Great Recession occurred. When I first went into marketing, I’d often hear that in times of trouble my role would always be first to go. But, here’s the thing. Today — especially today — marketers can and should show how their role directly results... read more →
Mar 16
Feb 11
Jan 20
Jan 07
Dec 20
Sep 25
Nonprofit marketing case study

Case Study: How We Helped an Education Nonprofit See Enormous Growth

Compositive is a nonprofit focused on whole-child education. It wanted to build awareness among parents of young children on its new approach to education. We created a digital marketing strategy to help Compositive reach its goals using content marketing, social media, SEO, email marketing, and digital advertising.  $10K in Free... read more →
Sep 24
Sep 05
Aug 29
Jun 05
Mar 01
May 23
Integrated Marketing

How To Apply Integrated Marketing to Your Business

Integrated marketing is not just a buzzword. It’s a necessity for success. I see many businesses that have a siloed approach to marketing, where there is no consistency across channels. I see many others that put all of their resources into one or two channels without considering their audience. Both... read more →
Apr 11

Five Tips to Avoid Clichés and Overused Language in Your Marketing Content

Is your product or service the most innovative, transformational, next-generation, best-in-class, cutting edge, synergistic, win-win, unprecedented, outside the box, game changing, insane, amazeballs thing to hit your industry, well, ever? Great, but please, please stop using these words in your marketing content. Respect your audience and tell them why your... read more →
Dec 12
Nov 02