Digital Marketing Blog: Trends, Tips & Tricks

Nov 12

Why You Should Use Landing Pages & Tips For Optimization

What is a Landing Page? A landing page is a standalone page on a website that is created to convert visitors into leads. The goal is to gather information about visitors by encouraging people to enter their contact information through a lead-capture form in exchange for an offer. Here are... read more →

November 12, 2021
Raena Vigil
No Comments
digital strategy, inbound marketing, marketing strategy

Oct 13

iOS 15 for Marketers: Takeaways & What to Do Now

iOS 15, Apple's newest version of its operating system, is available and the impact for marketers is, well, big. Here's what to know and what to do to ensure you're prepared. TL;DR Takeaways: iOS 15 was released on September 20 While you would think iOS 15 will decrease open rates,... read more →

October 13, 2021
Lauren Yeates
No Comments
analytics, crm & marketing automation, email marketing, inbound marketing

Sep 24

Aug 26

How to Have More Productive Meetings

So many meetings are productivity killers. They breed inefficiencies, waste time, and cause frustration among your team. Consider this: The average employee spent 24 days in meetings in 2020. They sit in meetings for five hours a week and spend four hours preparing for them. Meanwhile, executives report 67 percent... read more →

Aug 11

8 Types of Email Campaigns You Should Be Using

Email remains key to a successful marketing strategy. More than one-third of marketers ranked email as “the most effective” marketing channel in their organization in a Litmus survey. The same survey found four in five would rather give up social media than email. So, now that we’ve established the importance... read more →

August 11, 2021
Lauren Yeates
No Comments
crm & marketing automation, email marketing

Jul 29

Four Tactics to Drive More Traffic to Your Blog

With so much content available online, how do you ensure your blog posts stand out? Here are four tactics to drive more traffic to your blog and increase readership. Focus on education While your blog content should be relevant to your business, think about how it will benefit your prospects... read more →

July 29, 2021
Lauren Yeates
No Comments
content strategy, email marketing, inbound marketing, social media

Jul 22

What is Inbound Marketing? Benefits & How to Get Started

What is Inbound Marketing? Inbound marketing is an approach that draws customers to a company through useful content and experiences tailored to that customer’s needs and challenges. It differs from other forms of marketing in that, rather than sending out generalized messages to audiences, it attracts prospects who are actively... read more →

July 22, 2021
Lauren Yeates
No Comments
content strategy, crm & marketing automation, inbound marketing

Jun 16

Respect Your Buyer & Don’t Skip the Funnel

We have to respect today’s buyer, and they just won’t hurdle from the top of the marketing funnel to becoming a customer. This is particularly true if you have a product or service that requires a heavy lift on the customer’s end — such as a high price or investment... read more →

June 16, 2021
Lauren Yeates
No Comments
content strategy, crm & marketing automation, inbound marketing, marketing strategy

Jun 10

20-Point Marketing Analysis Checklist to Drive Success

Checking in on your marketing every quarter is key to success. Often, shifts in marketing technology, competition, trends, consumer preferences, and more can mean your current marketing strategy needs an update. Here is an 20-point checklist to make sure your marketing plan is on track. Why Conduct a Marketing Analysis... read more →

June 10, 2021
Lauren Yeates
No Comments
content strategy, digital advertising, digital strategy, email marketing, marketing strategy, sales enablement, social media

May 13

How to Build & Optimize Your Lead Nurturing Process

Many leads aren’t sales-ready when you first engage with them, which is where a lead nurturing process can be critical to sales success. You’ve paid for the lead, so the last thing you want to do is let it slip into the abyss, never to be contacted again. Lead nurturing... read more →

May 13, 2021
Lauren Yeates
No Comments
content strategy, crm & marketing automation, email marketing, inbound marketing, sales enablement

Apr 01

Why You Need a Social Media Advertising Budget

Gone are the days of growing a Facebook or Instagram audience organically. Why? Because Facebook is a for profit company that makes its money from advertising. Facebook’s shareholders expect a return on their investment, and advertising is the way Facebook delivers. So, Facebook has made growing and reaching your audience... read more →

April 1, 2021
Lauren Yeates
No Comments
digital advertising, digital strategy, social media

Mar 26

Why Sales & Marketing Alignment Is Your Biggest Growth Opportunity

Most businesses struggle with aligning sales and marketing. This negatively affects business growth and often results in wasted resources and inefficiencies, making it a huge opportunity for improving performance. Why Businesses Struggle with Aligning Marketing & Sales Businesses struggle with sales and marketing alignment for a variety of reasons, but... read more →

March 26, 2021
Lauren Yeates
No Comments
business, crm & marketing automation, digital strategy, marketing strategy, sales enablement

Mar 20

Your Q1 Marketing Review Checklist

A quarterly check-in is a crucial part of tracking business success. Every 90 days, you should be checking in on your marketing goals, how you’re tracking to them, and adjust as needed. Here is a checklist to analyze your marketing going into Q2. Review your KPIs I find the best... read more →

March 20, 2021
Lauren Yeates
No Comments
analytics, business, digital strategy, marketing strategy

Mar 17

What Is Sales Enablement? How to Get Started

Sales enablement in concept is simple — providing your sales team with the knowledge and resources to close more deals. However, in practice, it can be more challenging. Sales enablement integrates sales and marketing to ensure sales teams have the insights, content, training, and tools they need to be more... read more →

March 17, 2021
Lauren Yeates
No Comments
content strategy, crm & marketing automation, inbound marketing, marketing strategy, sales enablement

Feb 11

Your Email Campaign Checklist for Before You Hit Send

Email marketing is one of the best ways to engage prospects and customers, and it’s consistently underrated. That said, since the beginning of the pandemic, email volume has skyrocketed. One might expect this to drive performance down (my inbox is overloaded, how about yours?), but in fact engagement rates are... read more →

February 11, 2021
Lauren Yeates
No Comments
content strategy, crm & marketing automation, email marketing

Nov 18

A Quick Lesson in Transparency in Marketing

In these tough times, companies are having to adapt at lightning speed as the pandemic impacts business operations. Many organizations are doing this really well. Many are stumbling, and who would blame them? And then some are making poor decisions. Here's a quick lesson in marketing transparency and why it... read more →

Nov 12

The Role of Ritual in Creativity

What makes creative people ... creative? Creativity can seem daunting when we’re overwhelmed with the daily minutiae, but it’s critical to success and finding joy in our work. I use creativity everyday in my job, but not in the traditional sense. And often, I feel that forces like deadlines, stress,... read more →

November 12, 2020
Lauren Yeates
No Comments
creativity

Nov 06

How to Create a Customer Journey Map: Step-by-Step Guide

A customer journey map is a visual representation of the process your customers go through to purchase, including phases of that journey and the touchpoints they have with your brand online and offline. Why map your customer journey? Because understanding how your customer learns about your product and ultimately makes... read more →

November 6, 2020
Lauren Yeates
No Comments
content strategy, digital strategy, inbound marketing, marketing strategy

Oct 16

What You Need to Know About Google Analytics 4

This week, Google launched Google Analytics 4, and it has some new exciting features. Here’s a rundown of what the new Google Analytics offers and how to set it up. First, the benefits. Google Analytics 4 uses machine learning to offer new predictive insights, better Google Ads integrations, cross-device tracking,... read more →

Oct 01

Become More Efficient & Grow Revenue With Marketing Automation

From the emails to the blog posts to social media to digital ads, marketers today are constantly publishing new content across many platforms. And thankfully, we have marketing automation technology to help us do it! In this guide, I’ll talk about what marketing automation is, how it benefits businesses, how... read more →

October 1, 2020
Lauren Yeates
No Comments
crm & marketing automation, email marketing, inbound marketing, marketing strategy, sales enablement

Sep 25

Aug 10

6 Steps to Creating an Ebook Landing Page That Converts

Ebooks, guides, and other educational long form content can be incredibly successful lead magnets, but not without a high quality ebook landing page. Unlike the homepage of your website that attracts visitors at all stages of the buyer journey and from many sources, a landing page is focused on a... read more →

Jul 18

Quick Read: Email Design Tips from Digital Summit

I took the Digital Summit at Home email marketing master class with Michael Barber and thought I’d share these quick insights for better email design. Subject line length doesn’t matter Opt for skinny, single column layouts Your headers should be around 30 pixels or larger Body text should be 16... read more →

Apr 09

Proving Your Worth: Connecting Marketing to Revenue

I left college and then the Great Recession occurred. When I first went into marketing, I’d often hear that in times of trouble my role would always be first to go. But, here’s the thing. Today — especially today — marketers can and should show how their role directly results... read more →

April 9, 2020
Lauren Yeates
No Comments
business, content strategy, crm & marketing automation, digital strategy, marketing strategy, sales enablement

Mar 16

Tips for Working from Home During Social Distancing

I’ve noticed a lot of discussion about how to cope with working from home if you’re not used to it. Since I’ve been happily working from home for nearly three years, I thought I’d share some advice. First, for your silver lining, here a few benefits to working from home: ... read more →

Feb 11

Jan 20

Case Study: Google Ads Drive Business Growth

Our client Gleam Car Wash, a green car wash, had been using Google Ads for more than a year to build local awareness and grow customers. However, when we reviewed the strategy and numbers, we identified improvements that would help Gleam lower its cost per click and drive more sales. ... read more →

Jan 07

4 Steps to Creating a Data-Driven Marketing Plan

Data is changing marketing. Once upon a time it was difficult to track marketing initiatives directly to revenue, but today marketers and business owners have access to data and analytics to inform decision making. Companies large and small that take advantage of their data have a competitive edge on those... read more →

Dec 20

How long does it take Google Ads to work

How Long Does It Take For Google Ads To Work

Google Ads offers an effective way to reach users looking to buy your product and can offer immense return on investment. But how long does it take for Google Ads to work? When launching a new Google Ads campaign, there are four phases: pre-launch, launch, learning, and optimization. You won’t... read more →

Sep 25

Case Study: How We Helped an Education Nonprofit See Enormous Growth

Compositive is a nonprofit focused on whole-child education. It wanted to build awareness among parents of young children on its new approach to education. We created a digital marketing strategy to help Compositive reach its goals using content marketing, social media, SEO, email marketing, and digital advertising. $10K in Free... read more →

September 25, 2019
Lauren Yeates
No Comments
content strategy, digital advertising, digital strategy, email marketing, inbound marketing, marketing strategy, nonprofit, social media

Sep 24

How to Create a Content Strategy That Helps You Sell

Think about it — what sales and marketing efforts don’t in some way relate to content? Whether it’s the sales scripts your team uses for sales calls, an email about an offer or sale, a press release announcing a new product, or your website’s About Us page, it’s all content. A... read more →

September 24, 2019
Lauren Yeates
No Comments
content strategy, digital strategy, inbound marketing, marketing strategy, sales enablement

Sep 05

How to Calculate Your Monthly Google Ads Budget

Google Ads is a powerful tool for getting your business in front of customers right when they are searching for relevant products or services. When your ad displays at the top of the search results you increase brand awareness, drive traffic to your website, and generate leads. A successful Google... read more →

Aug 29

Jun 05

Why You Shouldn’t Buy Email Lists

I get asked about buying email lists a lot. So, here is my rundown on why you never, ever want to do it. You want your customers to like you, right? Think about how you feel when someone spams you. Not cool — so great, don’t do it to others.... read more →

June 5, 2019
Lauren Yeates
No Comments
crm & marketing automation, email marketing, sales enablement

Mar 01

Solving the Mystery: Applying for Google Ad Grants

Applying for Google Ad Grants can be a frustrating process. If you are reading this, you’ve most likely been ferociously searching the web (ironically, Google) for answers on how to activate your account and have had no luck. It almost feels like an impossible feat; there is so much outdated... read more →

May 23

How To Apply Integrated Marketing to Your Business

Integrated marketing is not just a buzzword. It’s a necessity for success. I see many businesses that have a siloed approach to marketing, where there is no consistency across channels. I see many others that put all of their resources into one or two channels without considering their audience. Both... read more →

May 23, 2018
Lauren Yeates
No Comments
content strategy, crm & marketing automation, digital advertising, digital strategy, email marketing, inbound marketing, marketing strategy, sales enablement, social media

Apr 11

Five Tips to Avoid Clichés and Overused Language in Your Marketing Content

Is your product or service the most innovative, transformational, next-generation, best-in-class, cutting edge, synergistic, win-win, unprecedented, outside the box, game changing, insane, amazeballs thing to hit your industry, well, ever? Great, but please, please stop using these words in your marketing content. Respect your audience and tell them why your... read more →

Dec 12

State of Email: Looking Ahead to 2018

Email continues to be the platform that marketers say delivers the highest return on investment. Here I’ve provided valuable insights from three recent reports that illustrate the continued importance of email to companies and to marketers. How Consumers are Using Email in 2017 Adobe in its Email Use in 2017... read more →

Nov 02