Digital Marketing Blog | Wild Strawberry | Denver & Steamboat Springs

May 13

How to Build & Optimize Your Lead Nurturing Process

Many leads aren’t sales-ready when you first engage with them, which is where a lead nurturing process can be critical to sales success. You’ve paid for the lead, so the last thing you want to do is let it slip into the abyss, never to be contacted again. Lead nurturing... read more →

May 13, 2021
Lauren Yeates
No Comments
content strategy, crm & marketing automation, email marketing, inbound marketing, sales enablement

Apr 01

Why You Need a Social Media Advertising Budget

Gone are the days of growing a Facebook or Instagram audience organically. Why? Because Facebook is a for profit company that makes its money from advertising. Facebook’s shareholders expect a return on their investment, and advertising is the way Facebook delivers. So, Facebook has made growing and reaching your audience... read more →

April 1, 2021
Lauren Yeates
No Comments
digital advertising, digital strategy, social media

Mar 26

Why Sales & Marketing Alignment Is Your Biggest Growth Opportunity

Most businesses struggle with aligning sales and marketing. This negatively affects business growth and often results in wasted resources and inefficiencies, making it a huge opportunity for improving performance. Why Businesses Struggle with Aligning Marketing & Sales Businesses struggle with sales and marketing alignment for a variety of reasons, but... read more →

March 26, 2021
Lauren Yeates
No Comments
business, crm & marketing automation, digital strategy, marketing strategy, sales enablement

Mar 20

Your Q1 Marketing Review Checklist

A quarterly check-in is a crucial part of tracking business success. Every 90 days, you should be checking in on your marketing goals, how you’re tracking to them, and adjust as needed. Here is a checklist to analyze your marketing going into Q2. Review your KPIs I find the best... read more →

March 20, 2021
Lauren Yeates
No Comments
analytics, business, digital strategy, marketing strategy

Mar 17

What Is Sales Enablement? How to Get Started

Sales enablement in concept is simple — providing your sales team with the knowledge and resources to close more deals. However, in practice, it can be more challenging. Sales enablement integrates sales and marketing to ensure sales teams have the insights, content, training, and tools they need to be more... read more →

March 17, 2021
Lauren Yeates
No Comments
content strategy, crm & marketing automation, inbound marketing, marketing strategy, sales enablement

Feb 11

Your Email Campaign Checklist for Before You Hit Send

Email marketing is one of the best ways to engage prospects and customers, and it’s consistently underrated. That said, since the beginning of the pandemic, email volume has skyrocketed. One might expect this to drive performance down (my inbox is overloaded, how about yours?), but in fact engagement rates are... read more →

February 11, 2021
Lauren Yeates
No Comments
content strategy, crm & marketing automation, email marketing

Nov 18

A Quick Lesson in Transparency in Marketing

In these tough times, companies are having to adapt at lightning speed as the pandemic impacts business operations. Many organizations are doing this really well. Many are stumbling, and who would blame them? And then some are making poor decisions. Here's a quick lesson in marketing transparency and why it... read more →

Nov 12

The Role of Ritual in Creativity

What makes creative people ... creative? Creativity can seem daunting when we’re overwhelmed with the daily minutiae, but it’s critical to success and finding joy in our work. I use creativity everyday in my job, but not in the traditional sense. And often, I feel that forces like deadlines, stress,... read more →

November 12, 2020
Lauren Yeates
No Comments
creativity

Nov 06

How to Create a Customer Journey Map: Step-by-Step Guide

A customer journey map is a visual representation of the process your customers go through to purchase, including phases of that journey and the touchpoints they have with your brand online and offline. Why map your customer journey? Because understanding how your customer learns about your product and ultimately makes... read more →

November 6, 2020
Lauren Yeates
No Comments
content strategy, digital strategy, inbound marketing, marketing strategy

Oct 16

What You Need to Know About Google Analytics 4

This week, Google launched Google Analytics 4, and it has some new exciting features. Here’s a rundown of what the new Google Analytics offers and how to set it up. First, the benefits. Google Analytics 4 uses machine learning to offer new predictive insights, better Google Ads integrations, cross-device tracking,... read more →