Digital Marketing Blog | Wild Strawberry | Denver & Steamboat Springs

Nov 18

A Quick Lesson in Transparency in Marketing

In these tough times, companies are having to adapt at lightning speed as the pandemic impacts business operations. Many organizations are doing this really well. Many are stumbling, and who would blame them? And then some are making poor decisions. Here's a quick lesson in marketing transparency and why it... read more →

Nov 12

The Role of Ritual in Creativity

What makes creative people ... creative? Creativity can seem daunting when we’re overwhelmed with the daily minutiae, but it’s critical to success and finding joy in our work. I use creativity everyday in my job, but not in the traditional sense. And often, I feel that forces like deadlines, stress,... read more →

Nov 06

How to Create a Customer Journey Map: Step-by-Step Guide

A customer journey map is a visual representation of the process your customers go through to purchase, including phases of that journey and the touchpoints they have with your brand online and offline. Why map your customer journey? Because understanding how your customer learns about your product and ultimately makes... read more →

November 6, 2020
Lauren Yeates
No Comments
content strategy, digital strategy, inbound marketing, marketing strategy

Oct 16

What You Need to Know About Google Analytics 4

This week, Google launched Google Analytics 4, and it has some new exciting features. Here’s a rundown of what the new Google Analytics offers and how to set it up. First, the benefits. Google Analytics 4 uses machine learning to offer new predictive insights, better Google Ads integrations, cross-device tracking,... read more →

Oct 01

Become More Efficient & Grow Revenue With Marketing Automation

From the emails to the blog posts to social media to digital ads, marketers today are constantly publishing new content across many platforms. And thankfully, we have marketing automation technology to help us do it! In this guide, I’ll talk about what marketing automation is, how it benefits businesses, how... read more →

October 1, 2020
Lauren Yeates
No Comments
crm & marketing automation, email marketing, inbound marketing, marketing strategy, sales enablement

Sep 25

Aug 10

6 Steps to Creating an Ebook Landing Page That Converts

Ebooks, guides, and other educational long form content can be incredibly successful lead magnets, but not without a high quality ebook landing page. Unlike the homepage of your website that attracts visitors at all stages of the buyer journey and from many sources, a landing page is focused on a... read more →

Jul 18

Quick Read: Email Design Tips from Digital Summit

I took the Digital Summit at Home email marketing master class with Michael Barber and thought I’d share these quick insights for better email design. Subject line length doesn’t matter Opt for skinny, single column layouts Your headers should be around 30 pixels or larger Body text should be 16... read more →

Apr 09

Proving Your Worth: Connecting Marketing to Revenue

I left college and then the Great Recession occurred. When I first went into marketing, I’d often hear that in times of trouble my role would always be first to go. But, here’s the thing. Today — especially today — marketers can and should show how their role directly results... read more →

April 9, 2020
Lauren Yeates
No Comments
business, content strategy, crm & marketing automation, digital strategy, marketing strategy, sales enablement

Mar 16

Tips for Working from Home During Social Distancing

I’ve noticed a lot of discussion about how to cope with working from home if you’re not used to it. Since I’ve been happily working from home for nearly three years, I thought I’d share some advice. First, for your silver lining, here a few benefits to working from home: ... read more →

A Quick Lesson in Transparency in Marketing

The Role of Ritual in Creativity

How to Create a Customer Journey Map: Step-by-Step Guide

What You Need to Know About Google Analytics 4

Become More Efficient & Grow Revenue With Marketing Automation

6 Steps to Creating an Ebook Landing Page That Converts

Quick Read: Email Design Tips from Digital Summit

Proving Your Worth: Connecting Marketing to Revenue

Tips for Working from Home During Social Distancing

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