Digital Marketing Blog | Wild Strawberry | Denver & Steamboat Springs

Jan 07

4 Steps to Creating a Data-Driven Marketing Plan

Data is changing marketing. Once upon a time it was difficult to track marketing initiatives directly to revenue, but today marketers and business owners have access to data and analytics to inform decision making. Companies large and small that take advantage of their data have a competitive edge on those... read more →

Dec 20

how long does it take Google Ads to work?

How Long Does It Take For Google Ads To Work

Google Ads offers an effective way to reach users looking to buy your product and can offer immense return on investment. But how long does it take for Google Ads to work? When launching a new Google Ads campaign, there are four phases: pre-launch, launch, learning, and optimization. You won’t... read more →

Sep 24

How to Create a Content Strategy That Helps You Sell

Think about it — what sales and marketing efforts don’t in some way relate to content? Whether it’s the sales scripts your team uses for sales calls, an email about an offer or sale, a press release announcing a new product, or your website’s About Us page, it’s all content. A... read more →

September 24, 2019
Lauren Yeates
No Comments
content strategy, digital strategy, inbound marketing, marketing strategy, sales enablement

Sep 05

How to Calculate Your Monthly Google Ads Budget

Google Ads is a powerful tool for getting your business in front of customers right when they are searching for relevant products or services. When your ad displays at the top of the search results you increase brand awareness, drive traffic to your website, and generate leads. A successful Google... read more →

September 5, 2019
Katie Boettcher
No Comments
digital advertising, marketing strategy, paid advertising

Aug 29

Jun 05

Why You Shouldn’t Buy Email Lists

I get asked about buying email lists a lot. So, here is my rundown on why you never, ever want to do it. You want your customers to like you, right? Think about how you feel when someone spams you. Not cool — so great, don’t do it to others.... read more →

June 5, 2019
Lauren Yeates
No Comments
crm & marketing automation, email marketing, sales enablement

Mar 01

Solving the Mystery: Applying for Google Ad Grants

Applying for Google Ad Grants can be a frustrating process. If you are reading this, you’ve most likely been ferociously searching the web (ironically, Google) for answers on how to activate your account and have had no luck. It almost feels like an impossible feat; there is so much outdated... read more →

May 23

How To Apply Integrated Marketing to Your Business

Integrated marketing is not just a buzzword. It’s a necessity for success. I see many businesses that have a siloed approach to marketing, where there is no consistency across channels. I see many others that put all of their resources into one or two channels without considering their audience. Both... read more →

Apr 11

Five Tips to Avoid Clichés and Overused Language in Your Marketing Content

Is your product or service the most innovative, transformational, next-generation, best-in-class, cutting edge, synergistic, win-win, unprecedented, outside the box, game changing, insane, amazeballs thing to hit your industry, well, ever? Great, but please, please stop using these words in your marketing content. Respect your audience and tell them why your... read more →

Mar 29

A Marketing Analysis Checklist to Drive Success for 2018

The first quarter of 2018 is over. I can’t believe it, either. While you might normally wait until mid-year to conduct a marketing analysis, doing it now will benefit you the rest of the year. Why Conduct a Marketing Analysis Assessing your marketing strategy now will help you identify problems... read more →

March 29, 2018
Lauren Yeates
No Comments
content strategy, digital advertising, digital strategy, email marketing, marketing strategy, sales enablement, social media