Digital Marketing Blog | Wild Strawberry | Denver & Steamboat Springs

Oct 16

What You Need to Know About Google Analytics 4

This week, Google launched Google Analytics 4, and it has some new exciting features. Here’s a rundown of what the new Google Analytics offers and how to set it up. First, the benefits. Google Analytics 4 uses machine learning to offer new predictive insights, better Google Ads integrations, cross-device tracking,... read more →

Oct 01

Become More Efficient & Grow Revenue With Marketing Automation

From the emails to the blog posts to social media to digital ads, marketers today are constantly publishing new content across many platforms. And thankfully, we have marketing automation technology to help us do it! In this guide, I’ll talk about what marketing automation is, how it benefits businesses, how... read more →

October 1, 2020
Lauren Yeates
No Comments
crm & marketing automation, email marketing, inbound marketing, marketing strategy, sales enablement

Sep 25

Apr 09

Proving Your Worth: Connecting Marketing to Revenue

I left college and then the Great Recession occurred. When I first went into marketing, I’d often hear that in times of trouble my role would always be first to go. But, here’s the thing. Today — especially today — marketers can and should show how their role directly results... read more →

April 9, 2020
Lauren Yeates
No Comments
business, content strategy, crm & marketing automation, digital strategy, marketing strategy, sales enablement

Mar 16

Tips for Working from Home During Social Distancing

I’ve noticed a lot of discussion about how to cope with working from home if you’re not used to it. Since I’ve been happily working from home for nearly three years, I thought I’d share some advice. First, for your silver lining, here a few benefits to working from home: ... read more →

Feb 11

Jan 20

Case Study: Google Ads Drive Business Growth

Our client Gleam Car Wash, a green car wash, had been using Google Ads for more than a year to build local awareness and grow customers. However, when we reviewed the strategy and numbers, we identified improvements that would help Gleam lower its cost per click and drive more sales. ... read more →

Jan 07

4 Steps to Creating a Data-Driven Marketing Plan

Data is changing marketing. Once upon a time it was difficult to track marketing initiatives directly to revenue, but today marketers and business owners have access to data and analytics to inform decision making. Companies large and small that take advantage of their data have a competitive edge on those... read more →

Dec 20

How long does it take Google Ads to work

How Long Does It Take For Google Ads To Work

Google Ads offers an effective way to reach users looking to buy your product and can offer immense return on investment. But how long does it take for Google Ads to work? When launching a new Google Ads campaign, there are four phases: pre-launch, launch, learning, and optimization. You won’t... read more →

Sep 25

Case Study: How We Helped an Education Nonprofit See Enormous Growth

Compositive is a nonprofit focused on whole-child education. It wanted to build awareness among parents of young children on its new approach to education. We created a digital marketing strategy to help Compositive reach its goals using content marketing, social media, SEO, email marketing, and digital advertising. $10K in Free... read more →

September 25, 2019
Lauren Yeates
No Comments
content strategy, digital advertising, digital strategy, email marketing, inbound marketing, marketing strategy, nonprofit, social media

What You Need to Know About Google Analytics 4

Become More Efficient & Grow Revenue With Marketing Automation

Proving Your Worth: Connecting Marketing to Revenue

Tips for Working from Home During Social Distancing

Case Study: Google Ads Drive Business Growth

4 Steps to Creating a Data-Driven Marketing Plan

How Long Does It Take For Google Ads To Work

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