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Nov 18
transparency in marketing

A Quick Lesson in Transparency in Marketing

In these tough times, companies are having to adapt at lightning speed as the pandemic impacts business operations. Many organizations are doing this really well. Many are stumbling, and who would blame them? And then some are making poor decisions. Here's a quick lesson in marketing transparency and why it... read more →
  • November 18, 2020
  • Lauren Yeates
  • No Comments
  • brand, business, marketing strategy
Nov 12
ritual creativity

The Role of Ritual in Creativity

What makes creative people ... creative? Creativity can seem daunting when we’re overwhelmed with the daily minutiae, but it’s critical to success and finding joy in our work. I use creativity everyday in my job, but not in the traditional sense. And often, I feel that forces like deadlines, stress,... read more →
  • November 12, 2020
  • Lauren Yeates
  • No Comments
  • creativity
Nov 06
Customer Journey Map Guide

How to Create a Customer Journey Map: Step-by-Step Guide

A customer journey map is a visual representation of the process your customers go through to purchase, including phases of that journey and the touchpoints they have with your brand online and offline. Why map your customer journey? Because understanding how your customer learns about your product and ultimately makes... read more →
  • November 6, 2020
  • Lauren Yeates
  • No Comments
  • content strategy, digital strategy, inbound marketing, marketing strategy
Oct 16
how to set up google analytics 4

What You Need to Know About Google Analytics 4

This week, Google launched Google Analytics 4, and it has some new exciting features. Here’s a rundown of what the new Google Analytics offers and how to set it up. First, the benefits. Google Analytics 4 uses machine learning to offer new predictive insights, better Google Ads integrations, cross-device tracking,... read more →
  • October 16, 2020
  • Lauren Yeates
  • No Comments
  • analytics, digital advertising
Oct 01
marketing automation

Become More Efficient & Grow Revenue With Marketing Automation

From the emails to the blog posts to social media to digital ads, marketers today are constantly publishing new content across many platforms. And thankfully, we have marketing automation technology to help us do it! In this guide, I’ll talk about what marketing automation is, how it benefits businesses, how... read more →
  • October 1, 2020
  • Lauren Yeates
  • No Comments
  • crm & marketing automation, email marketing, inbound marketing, marketing strategy, sales enablement
Sep 25
LinkedIn Marketing Plan

Creating a LinkedIn Marketing Plan for Your Company

Developing a LinkedIn marketing plan for your company will help you ensure your efforts on LinkedIn align with your business goals. If you aren’t familiar with using LinkedIn for your business, it provides you with a company page similar to your business page on Facebook. In addition, you can create... read more →
  • September 25, 2020
  • Lauren Yeates
  • No Comments
  • marketing strategy, social media
Aug 10

6 Steps to Creating an Ebook Landing Page That Converts

Ebooks, guides, and other educational long form content can be incredibly successful lead magnets, but not without a high quality ebook landing page. Unlike the homepage of your website that attracts visitors at all stages of the buyer journey and from many sources, a landing page is focused on a... read more →
  • August 10, 2020
  • Lauren Yeates
  • No Comments
  • content strategy, inbound marketing
Jul 18
Email Design Tips

Quick Read: Email Design Tips from Digital Summit

I took the Digital Summit at Home email marketing master class with Michael Barber and thought I’d share these quick insights for better email design. Subject line length doesn’t matter Opt for skinny, single column layouts Your headers should be around 30 pixels or larger Body text should be 16... read more →
  • July 18, 2020
  • Lauren Yeates
  • No Comments
  • email marketing
Apr 09
connect marketing to revenue

Proving Your Worth: Connecting Marketing to Revenue

I left college and then the Great Recession occurred. When I first went into marketing, I’d often hear that in times of trouble my role would always be first to go. But, here’s the thing. Today — especially today — marketers can and should show how their role directly results... read more →
  • April 9, 2020
  • Lauren Yeates
  • No Comments
  • business, content strategy, crm & marketing automation, digital strategy, marketing strategy, sales enablement
Mar 16

Tips for Working from Home During Social Distancing

I’ve noticed a lot of discussion about how to cope with working from home if you’re not used to it. Since I’ve been happily working from home for nearly three years, I thought I’d share some advice. First, for your silver lining, here a few benefits to working from home: ... read more →
  • March 16, 2020
  • Lauren Yeates
  • No Comments
  • business
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    • A Quick Lesson in Transparency in Marketing November 18, 2020
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