Gone are the days of growing a Facebook or Instagram audience organically. Why? Because Facebook is a for profit company that makes its money from advertising. Facebook’s shareholders expect a return on their investment, and advertising is the way Facebook delivers. So, Facebook has made growing and reaching your audience... read more →
Apr
01
Mar
26
Most businesses struggle with aligning sales and marketing. This negatively affects business growth and often results in wasted resources and inefficiencies, making it a huge opportunity for improving performance. Why Businesses Struggle with Aligning Marketing & Sales Businesses struggle with sales and marketing alignment for a variety of reasons, but... read more →
Mar
20
A quarterly check-in is a crucial part of tracking business success. Every 90 days, you should be checking in on your marketing goals, how you’re tracking to them, and adjust as needed. Here is a checklist to analyze your marketing going into Q2. Review your KPIs I find the best... read more →
Mar
17
Sales enablement in concept is simple — providing your sales team with the knowledge and resources to close more deals. However, in practice, it can be more challenging. Sales enablement integrates sales and marketing to ensure sales teams have the insights, content, training, and tools they need to be more... read more →
Feb
11
Email marketing is one of the best ways to engage prospects and customers, and it’s consistently underrated. That said, since the beginning of the pandemic, email volume has skyrocketed. One might expect this to drive performance down (my inbox is overloaded, how about yours?), but in fact engagement rates are... read more →
Nov
18
In these tough times, companies are having to adapt at lightning speed as the pandemic impacts business operations. Many organizations are doing this really well. Many are stumbling, and who would blame them? And then some are making poor decisions. Here's a quick lesson in marketing transparency and why it... read more →
Nov
12
What makes creative people ... creative? Creativity can seem daunting when we’re overwhelmed with the daily minutiae, but it’s critical to success and finding joy in our work. I use creativity everyday in my job, but not in the traditional sense. And often, I feel that forces like deadlines, stress,... read more →
Nov
06
A customer journey map is a visual representation of the process your customers go through to purchase, including phases of that journey and the touchpoints they have with your brand online and offline. Why map your customer journey? Because understanding how your customer learns about your product and ultimately makes... read more →
Oct
16
This week, Google launched Google Analytics 4, and it has some new exciting features. Here’s a rundown of what the new Google Analytics offers and how to set it up. First, the benefits. Google Analytics 4 uses machine learning to offer new predictive insights, better Google Ads integrations, cross-device tracking,... read more →
Oct
01
From the emails to the blog posts to social media to digital ads, marketers today are constantly publishing new content across many platforms. And thankfully, we have marketing automation technology to help us do it! In this guide, I’ll talk about what marketing automation is, how it benefits businesses, how... read more →