Data is changing marketing. Once upon a time it was difficult to track marketing initiatives directly to revenue, but today marketers and business owners have access to data and analytics... read more →
Think about it — what sales and marketing efforts don’t in some way relate to content? Whether it’s the sales scripts your team uses for sales calls, an email about... read more →
Today Facebook published an update on the changes it is making to ads focused on social issues, elections or politics in the United States. First, why do we care? Beyond... read more →
I get asked about buying email lists a lot. So, here is my rundown on why you never, ever want to do it. You want your customers to like you,... read more →
Integrated marketing is not just a buzzword. It’s a necessity for success. I see many businesses that have a siloed approach to marketing, where there is no consistency across channels.... read more →
Is your product or service the most innovative, transformational, next-generation, best-in-class, cutting edge, synergistic, win-win, unprecedented, outside the box, game changing, insane, amazeballs thing to hit your industry, well, ever?... read more →
The first quarter of 2018 is over. I can’t believe it, either. While you might normally wait until mid-year to conduct a marketing analysis, doing it now will benefit you... read more →
With so much content available online, how do you ensure your blog posts stand out? Here are four tactics to increase your blog readership and website traffic. Focus on education... read more →
Email continues to be the platform that marketers say delivers the highest return on investment. Here I’ve provided valuable insights from three recent reports that illustrate the continued importance of... read more →
Last Friday, Facebook announced it is getting rid of dark posts. This is in response to the ad campaigns that were served during the last election, but how does this change... read more →