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About Lauren Yeates

Lauren Yeates is an accomplished marketing strategist with experience in the technology, CPG, financial services, insurance, healthcare, and real estate industries. Before she founded Wild Strawberry, Lauren led marketing at a cleantech startup, was an account director for one of the pioneer social media agencies in the finance and insurance industries, and managed corporate digital marketing for a national financial services company. Lauren has an MBA from University of Denver Daniels College of Business.
email campaign checklist

Your Email Campaign Checklist for Before You Hit Send

Email marketing is one of the best ways to engage prospects and customers, and it’s consistently underrated. That said, since the beginning of the pandemic, email volume has skyrocketed. One... read more →
  • February 11, 2021
  • Lauren Yeates
  • No Comments
  • content strategy, crm & marketing automation, email marketing
transparency in marketing

A Quick Lesson in Transparency in Marketing

In these tough times, companies are having to adapt at lightning speed as the pandemic impacts business operations. Many organizations are doing this really well. Many are stumbling, and who... read more →
  • November 18, 2020
  • Lauren Yeates
  • No Comments
  • brand, business, marketing strategy
ritual creativity

The Role of Ritual in Creativity

What makes creative people ... creative? Creativity can seem daunting when we’re overwhelmed with the daily minutiae, but it’s critical to success and finding joy in our work. I use... read more →
  • November 12, 2020
  • Lauren Yeates
  • No Comments
  • creativity
Customer Journey Map Guide

How to Create a Customer Journey Map: Step-by-Step Guide

A customer journey map is a visual representation of the process your customers go through to purchase, including phases of that journey and the touchpoints they have with your brand... read more →
  • November 6, 2020
  • Lauren Yeates
  • No Comments
  • content strategy, digital strategy, inbound marketing, marketing strategy
how to set up google analytics 4

What You Need to Know About Google Analytics 4

This week, Google launched Google Analytics 4, and it has some new exciting features. Here’s a rundown of what the new Google Analytics offers and how to set it up.... read more →
  • October 16, 2020
  • Lauren Yeates
  • No Comments
  • analytics, digital advertising
marketing automation

Become More Efficient & Grow Revenue With Marketing Automation

From the emails to the blog posts to social media to digital ads, marketers today are constantly publishing new content across many platforms. And thankfully, we have marketing automation technology... read more →
  • October 1, 2020
  • Lauren Yeates
  • No Comments
  • crm & marketing automation, email marketing, inbound marketing, marketing strategy, sales enablement
LinkedIn Marketing Plan

Creating a LinkedIn Marketing Plan for Your Company

Developing a LinkedIn marketing plan for your company will help you ensure your efforts on LinkedIn align with your business goals. If you aren’t familiar with using LinkedIn for your... read more →
  • September 25, 2020
  • Lauren Yeates
  • No Comments
  • marketing strategy, social media

6 Steps to Creating an Ebook Landing Page That Converts

Ebooks, guides, and other educational long form content can be incredibly successful lead magnets, but not without a high quality ebook landing page. Unlike the homepage of your website that... read more →
  • August 10, 2020
  • Lauren Yeates
  • No Comments
  • content strategy, inbound marketing
Email Design Tips

Quick Read: Email Design Tips from Digital Summit

I took the Digital Summit at Home email marketing master class with Michael Barber and thought I’d share these quick insights for better email design. Subject line length doesn’t matter... read more →
  • July 18, 2020
  • Lauren Yeates
  • No Comments
  • email marketing
connect marketing to revenue

Proving Your Worth: Connecting Marketing to Revenue

I left college and then the Great Recession occurred. When I first went into marketing, I’d often hear that in times of trouble my role would always be first to... read more →
  • April 9, 2020
  • Lauren Yeates
  • No Comments
  • business, content strategy, crm & marketing automation, digital strategy, marketing strategy, sales enablement
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