I left college and then the Great Recession occurred. When I first went into marketing, I’d often hear that in times of trouble my role would always be first to... read more →
I’ve noticed a lot of discussion about how to cope with working from home if you’re not used to it. Since I’ve been happily working from home for nearly three... read more →
People often ask me how my clients find me, and while marketing and networking have played large roles, so has LinkedIn. A complete LinkedIn profile that is optimized for search... read more →
Our client Gleam Car Wash, a green car wash, had been using Google Ads for more than a year to build local awareness and grow customers. However, when we reviewed... read more →
Data is changing marketing. Once upon a time it was difficult to track marketing initiatives directly to revenue, but today marketers and business owners have access to data and analytics... read more →
Google Ads offers an effective way to reach users looking to buy your product and can offer immense return on investment. But how long does it take for Google Ads... read more →
Think about it — what sales and marketing efforts don’t in some way relate to content? Whether it’s the sales scripts your team uses for sales calls, an email about... read more →
Google Ads is a powerful tool for getting your business in front of customers right when they are searching for relevant products or services. When your ad displays at the... read more →
Today Facebook published an update on the changes it is making to ads focused on social issues, elections or politics in the United States. First, why do we care? Beyond... read more →
I get asked about buying email lists a lot. So, here is my rundown on why you never, ever want to do it. You want your customers to like you,... read more →