Email marketing is one of the best ways to engage prospects and customers, and it’s consistently underrated. That said, since the beginning of the pandemic, email volume has skyrocketed. One... read more →
In these tough times, companies are having to adapt at lightning speed as the pandemic impacts business operations. Many organizations are doing this really well. Many are stumbling, and who... read more →
What makes creative people ... creative? Creativity can seem daunting when we’re overwhelmed with the daily minutiae, but it’s critical to success and finding joy in our work. I use... read more →
A customer journey map is a visual representation of the process your customers go through to purchase, including phases of that journey and the touchpoints they have with your brand... read more →
This week, Google launched Google Analytics 4, and it has some new exciting features. Here’s a rundown of what the new Google Analytics offers and how to set it up.... read more →
From the emails to the blog posts to social media to digital ads, marketers today are constantly publishing new content across many platforms. And thankfully, we have marketing automation technology... read more →
Developing a LinkedIn marketing plan for your company will help you ensure your efforts on LinkedIn align with your business goals. If you aren’t familiar with using LinkedIn for your... read more →
Ebooks, guides, and other educational long form content can be incredibly successful lead magnets, but not without a high quality ebook landing page. Unlike the homepage of your website that... read more →
I took the Digital Summit at Home email marketing master class with Michael Barber and thought I’d share these quick insights for better email design. Subject line length doesn’t matter... read more →
I left college and then the Great Recession occurred. When I first went into marketing, I’d often hear that in times of trouble my role would always be first to... read more →