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Jul 18
Email Design Tips

Quick Read: Email Design Tips from Digital Summit

  • July 18, 2020
  • Lauren Yeates
  • No Comments
  • email marketing

I took the Digital Summit at Home email marketing master class with Michael Barber and thought I’d share these quick insights for better email design.

  1. Subject line length doesn’t matter
  2. Opt for skinny, single column layouts
  3. Your headers should be around 30 pixels or larger
  4. Body text should be 16 pixels or larger
  5. Use alt tags in images
  6. If a section has more than two lines of copy, left justify it
  7. Line spacing should be 1.5 – 2
  8. Buttons should be at least 44 x 44 pts (the average thumb size needs this) with 18-20 pixels of white space
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About The Author

Lauren Yeates is an accomplished marketing strategist with experience in the technology, CPG, financial services, insurance, healthcare, and real estate industries. Before she founded Wild Strawberry, Lauren led marketing at a cleantech startup, was an account director for one of the pioneer social media agencies in the finance and insurance industries, and managed corporate digital marketing for a national financial services company. Lauren has an MBA from University of Denver Daniels College of Business.

Related Posts

  • Your Email Campaign Checklist for Before You Hit SendFebruary 11, 2021

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