I took the Digital Summit at Home email marketing master class with Michael Barber and thought I’d share these quick insights for better email design.
- Subject line length doesn’t matter
- Opt for skinny, single column layouts
- Your headers should be around 30 pixels or larger
- Body text should be 16 pixels or larger
- Use alt tags in images
- If a section has more than two lines of copy, left justify it
- Line spacing should be 1.5 – 2
- Buttons should be at least 44 x 44 pts (the average thumb size needs this) with 18-20 pixels of white space
