Email remains key to a successful marketing strategy. More than one-third of marketers ranked email as “the most effective” marketing channel in their organization in a Litmus survey. The same... read more →
What is Inbound Marketing? Inbound marketing is an approach that draws customers to a company through useful content and experiences tailored to that customer’s needs and challenges. It differs from... read more →
We have to respect today’s buyer, and they just won’t hurdle from the top of the marketing funnel to becoming a customer. This is particularly true if you have a... read more →
Many leads aren’t sales-ready when you first engage with them, which is where a lead nurturing process can be critical to sales success. You’ve paid for the lead, so the... read more →
Most businesses struggle with aligning sales and marketing. This negatively affects business growth and often results in wasted resources and inefficiencies, making it a huge opportunity for improving performance. Why... read more →
Sales enablement in concept is simple — providing your sales team with the knowledge and resources to close more deals. However, in practice, it can be more challenging. Sales enablement... read more →
Email marketing is one of the best ways to engage prospects and customers, and it’s consistently underrated. That said, since the beginning of the pandemic, email volume has skyrocketed. One... read more →
From the emails to the blog posts to social media to digital ads, marketers today are constantly publishing new content across many platforms. And thankfully, we have marketing automation technology... read more →
I left college and then the Great Recession occurred. When I first went into marketing, I’d often hear that in times of trouble my role would always be first to... read more →
I get asked about buying email lists a lot. So, here is my rundown on why you never, ever want to do it. You want your customers to like you,... read more →
Integrated marketing is not just a buzzword. It’s a necessity for success. I see many businesses that have a siloed approach to marketing, where there is no consistency across channels.... read more →