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marketing automation

Become More Efficient & Grow Revenue With Marketing Automation

From the emails to the blog posts to social media to digital ads, marketers today are constantly publishing new content across many platforms. And thankfully, we have marketing automation technology... read more →
  • October 1, 2020
  • Lauren Yeates
  • No Comments
  • crm & marketing automation, email marketing, inbound marketing, marketing strategy, sales enablement
connect marketing to revenue

Proving Your Worth: Connecting Marketing to Revenue

I left college and then the Great Recession occurred. When I first went into marketing, I’d often hear that in times of trouble my role would always be first to... read more →
  • April 9, 2020
  • Lauren Yeates
  • No Comments
  • business, content strategy, crm & marketing automation, digital strategy, marketing strategy, sales enablement
Buying email lists

Why You Shouldn’t Buy Email Lists

I get asked about buying email lists a lot. So, here is my rundown on why you never, ever want to do it. You want your customers to like you,... read more →
  • June 5, 2019
  • Lauren Yeates
  • No Comments
  • crm & marketing automation, email marketing, sales enablement
Integrated Marketing

How To Apply Integrated Marketing to Your Business

Integrated marketing is not just a buzzword. It’s a necessity for success. I see many businesses that have a siloed approach to marketing, where there is no consistency across channels.... read more →
  • May 23, 2018
  • Lauren Yeates
  • No Comments
  • content strategy, crm & marketing automation, digital advertising, digital strategy, email marketing, inbound marketing, marketing strategy, sales enablement, social media

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