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how to set up google analytics 4

What You Need to Know About Google Analytics 4

This week, Google launched Google Analytics 4, and it has some new exciting features. Here’s a rundown of what the new Google Analytics offers and how to set it up.... read more →
  • October 16, 2020
  • Lauren Yeates
  • No Comments
  • analytics, digital advertising
Google Ads Case Study

Case Study: Google Ads Drive Business Growth

Our client Gleam Car Wash, a green car wash, had been using Google Ads for more than a year to build local awareness and grow customers. However, when we reviewed... read more →
  • January 20, 2020
  • Lauren Yeates
  • No Comments
  • digital advertising
How long does it take Google Ads to work

How Long Does It Take For Google Ads To Work

Google Ads offers an effective way to reach users looking to buy your product and can offer immense return on investment. But how long does it take for Google Ads... read more →
  • December 20, 2019
  • Lauren Yeates
  • No Comments
  • digital advertising
Nonprofit marketing case study

Case Study: How We Helped an Education Nonprofit See Enormous Growth

Compositive is a nonprofit focused on whole-child education. It wanted to build awareness among parents of young children on its new approach to education. We created a digital marketing strategy... read more →
  • September 25, 2019
  • Lauren Yeates
  • No Comments
  • content strategy, digital advertising, digital strategy, email marketing, inbound marketing, marketing strategy, nonprofit, social media
google ads budget

How to Calculate Your Monthly Google Ads Budget

Google Ads is a powerful tool for getting your business in front of customers right when they are searching for relevant products or services. When your ad displays at the... read more →
  • September 5, 2019
  • Lauren Yeates
  • No Comments
  • digital advertising, marketing strategy
facebook ads update

Facebook Announces More Updates for Ads About Social Issues, Elections or Politics

Today Facebook published an update on the changes it is making to ads focused on social issues, elections or politics in the United States. First, why do we care? Beyond... read more →
  • August 29, 2019
  • Lauren Yeates
  • No Comments
  • digital advertising, social media
Applying to Google Ad Grants

Solving the Mystery: Applying for Google Ad Grants

Applying for Google Ad Grants can be a frustrating process. If you are reading this, you’ve most likely been ferociously searching the web (ironically, Google) for answers on how to... read more →
  • March 1, 2019
  • Lauren Yeates
  • No Comments
  • digital advertising
Integrated Marketing

How To Apply Integrated Marketing to Your Business

Integrated marketing is not just a buzzword. It’s a necessity for success. I see many businesses that have a siloed approach to marketing, where there is no consistency across channels.... read more →
  • May 23, 2018
  • Lauren Yeates
  • No Comments
  • content strategy, crm & marketing automation, digital advertising, digital strategy, email marketing, inbound marketing, marketing strategy, sales enablement, social media

A Marketing Analysis Checklist to Drive Success for 2018

The first quarter of 2018 is over. I can’t believe it, either. While you might normally wait until mid-year to conduct a marketing analysis, doing it now will benefit you... read more →
  • March 29, 2018
  • Lauren Yeates
  • No Comments
  • content strategy, digital advertising, digital strategy, email marketing, marketing strategy, sales enablement, social media
facebook dark posts opportunity for marketers

How Facebook’s Move Away From Dark Posts Presents Opportunity For Marketers

Last Friday, Facebook announced it is getting rid of dark posts. This is in response to the ad campaigns that were served during the last election, but how does this change... read more →
  • November 2, 2017
  • Lauren Yeates
  • No Comments
  • digital advertising, social media

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