Gone are the days of growing a Facebook or Instagram audience organically. Why? Because Facebook is a for profit company that makes its money from advertising. Facebook’s shareholders expect a... read more →
This week, Google launched Google Analytics 4, and it has some new exciting features. Here’s a rundown of what the new Google Analytics offers and how to set it up.... read more →
Our client Gleam Car Wash, a green car wash, had been using Google Ads for more than a year to build local awareness and grow customers. However, when we reviewed... read more →
Google Ads offers an effective way to reach users looking to buy your product and can offer immense return on investment. But how long does it take for Google Ads... read more →
Compositive is a nonprofit focused on whole-child education. It wanted to build awareness among parents of young children on its new approach to education. We created a digital marketing strategy... read more →
Google Ads is a powerful tool for getting your business in front of customers right when they are searching for relevant products or services. When your ad displays at the... read more →
Today Facebook published an update on the changes it is making to ads focused on social issues, elections or politics in the United States. First, why do we care? Beyond... read more →
Applying for Google Ad Grants can be a frustrating process. If you are reading this, you’ve most likely been ferociously searching the web (ironically, Google) for answers on how to... read more →
Integrated marketing is not just a buzzword. It’s a necessity for success. I see many businesses that have a siloed approach to marketing, where there is no consistency across channels.... read more →
The first quarter of 2018 is over. I can’t believe it, either. While you might normally wait until mid-year to conduct a marketing analysis, doing it now will benefit you... read more →