I left college and then the Great Recession occurred. When I first went into marketing, I’d often hear that in times of trouble my role would always be first to... read more →
People often ask me how my clients find me, and while marketing and networking have played large roles, so has LinkedIn. A complete LinkedIn profile that is optimized for search... read more →
Think about it — what sales and marketing efforts don’t in some way relate to content? Whether it’s the sales scripts your team uses for sales calls, an email about... read more →
I get asked about buying email lists a lot. So, here is my rundown on why you never, ever want to do it. You want your customers to like you,... read more →
Integrated marketing is not just a buzzword. It’s a necessity for success. I see many businesses that have a siloed approach to marketing, where there is no consistency across channels.... read more →
The first quarter of 2018 is over. I can’t believe it, either. While you might normally wait until mid-year to conduct a marketing analysis, doing it now will benefit you... read more →