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Customer Journey Map Guide

How to Create a Customer Journey Map: Step-by-Step Guide

A customer journey map is a visual representation of the process your customers go through to purchase, including phases of that journey and the touchpoints they have with your brand... read more →
  • November 6, 2020
  • Lauren Yeates
  • No Comments
  • content strategy, digital strategy, inbound marketing, marketing strategy
connect marketing to revenue

Proving Your Worth: Connecting Marketing to Revenue

I left college and then the Great Recession occurred. When I first went into marketing, I’d often hear that in times of trouble my role would always be first to... read more →
  • April 9, 2020
  • Lauren Yeates
  • No Comments
  • business, content strategy, crm & marketing automation, digital strategy, marketing strategy, sales enablement
Data-driven marketing plan

4 Steps to Creating a Data-Driven Marketing Plan

Data is changing marketing. Once upon a time it was difficult to track marketing initiatives directly to revenue, but today marketers and business owners have access to data and analytics... read more →
  • January 7, 2020
  • Lauren Yeates
  • No Comments
  • digital strategy, marketing strategy
Nonprofit marketing case study

Case Study: How We Helped an Education Nonprofit See Enormous Growth

Compositive is a nonprofit focused on whole-child education. It wanted to build awareness among parents of young children on its new approach to education. We created a digital marketing strategy... read more →
  • September 25, 2019
  • Lauren Yeates
  • No Comments
  • content strategy, digital advertising, digital strategy, email marketing, inbound marketing, marketing strategy, nonprofit, social media
how to create your content strategy

How to Create a Content Strategy That Helps You Sell

Think about it — what sales and marketing efforts don’t in some way relate to content? Whether it’s the sales scripts your team uses for sales calls, an email about... read more →
  • September 24, 2019
  • Lauren Yeates
  • No Comments
  • content strategy, digital strategy, inbound marketing, marketing strategy, sales enablement
Integrated Marketing

How To Apply Integrated Marketing to Your Business

Integrated marketing is not just a buzzword. It’s a necessity for success. I see many businesses that have a siloed approach to marketing, where there is no consistency across channels.... read more →
  • May 23, 2018
  • Lauren Yeates
  • No Comments
  • content strategy, crm & marketing automation, digital advertising, digital strategy, email marketing, inbound marketing, marketing strategy, sales enablement, social media

A Marketing Analysis Checklist to Drive Success for 2018

The first quarter of 2018 is over. I can’t believe it, either. While you might normally wait until mid-year to conduct a marketing analysis, doing it now will benefit you... read more →
  • March 29, 2018
  • Lauren Yeates
  • No Comments
  • content strategy, digital advertising, digital strategy, email marketing, marketing strategy, sales enablement, social media

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