Checking in on your marketing every quarter is key to success. Often, shifts in marketing technology, competition, trends, consumer preferences, and more can mean your current marketing strategy needs an... read more →
Gone are the days of growing a Facebook or Instagram audience organically. Why? Because Facebook is a for profit company that makes its money from advertising. Facebook’s shareholders expect a... read more →
Most businesses struggle with aligning sales and marketing. This negatively affects business growth and often results in wasted resources and inefficiencies, making it a huge opportunity for improving performance. Why... read more →
A quarterly check-in is a crucial part of tracking business success. Every 90 days, you should be checking in on your marketing goals, how you’re tracking to them, and adjust... read more →
A customer journey map is a visual representation of the process your customers go through to purchase, including phases of that journey and the touchpoints they have with your brand... read more →
I left college and then the Great Recession occurred. When I first went into marketing, I’d often hear that in times of trouble my role would always be first to... read more →
Data is changing marketing. Once upon a time it was difficult to track marketing initiatives directly to revenue, but today marketers and business owners have access to data and analytics... read more →
Compositive is a nonprofit focused on whole-child education. It wanted to build awareness among parents of young children on its new approach to education. We created a digital marketing strategy... read more →
Think about it — what sales and marketing efforts don’t in some way relate to content? Whether it’s the sales scripts your team uses for sales calls, an email about... read more →
Integrated marketing is not just a buzzword. It’s a necessity for success. I see many businesses that have a siloed approach to marketing, where there is no consistency across channels.... read more →