I get asked about buying email lists a lot. So, here is my rundown on why you never, ever want to do it. You want your customers to like you,... read more →
Integrated marketing is not just a buzzword. It’s a necessity for success. I see many businesses that have a siloed approach to marketing, where there is no consistency across channels.... read more →
The first quarter of 2018 is over. I can’t believe it, either. While you might normally wait until mid-year to conduct a marketing analysis, doing it now will benefit you... read more →
With so much content available online, how do you ensure your blog posts stand out? Here are four tactics to increase your blog readership and website traffic. Focus on education... read more →
Email continues to be the platform that marketers say delivers the highest return on investment. Here I’ve provided valuable insights from three recent reports that illustrate the continued importance of... read more →