Checking in on your marketing every quarter is key to success. Often, shifts in marketing technology, competition, trends, consumer preferences, and more can mean your current marketing strategy needs an... read more →
Many leads aren’t sales-ready when you first engage with them, which is where a lead nurturing process can be critical to sales success. You’ve paid for the lead, so the... read more →
Email marketing is one of the best ways to engage prospects and customers, and it’s consistently underrated. That said, since the beginning of the pandemic, email volume has skyrocketed. One... read more →
From the emails to the blog posts to social media to digital ads, marketers today are constantly publishing new content across many platforms. And thankfully, we have marketing automation technology... read more →
I took the Digital Summit at Home email marketing master class with Michael Barber and thought I’d share these quick insights for better email design. Subject line length doesn’t matter... read more →
Compositive is a nonprofit focused on whole-child education. It wanted to build awareness among parents of young children on its new approach to education. We created a digital marketing strategy... read more →
I get asked about buying email lists a lot. So, here is my rundown on why you never, ever want to do it. You want your customers to like you,... read more →
Integrated marketing is not just a buzzword. It’s a necessity for success. I see many businesses that have a siloed approach to marketing, where there is no consistency across channels.... read more →
With so much content available online, how do you ensure your blog posts stand out? Here are four tactics to increase your blog readership and website traffic. Focus on education... read more →
Email continues to be the platform that marketers say delivers the highest return on investment. Here I’ve provided valuable insights from three recent reports that illustrate the continued importance of... read more →