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email campaign checklist

Your Email Campaign Checklist for Before You Hit Send

Email marketing is one of the best ways to engage prospects and customers, and it’s consistently underrated. That said, since the beginning of the pandemic, email volume has skyrocketed. One... read more →
  • February 11, 2021
  • Lauren Yeates
  • No Comments
  • content strategy, crm & marketing automation, email marketing
marketing automation

Become More Efficient & Grow Revenue With Marketing Automation

From the emails to the blog posts to social media to digital ads, marketers today are constantly publishing new content across many platforms. And thankfully, we have marketing automation technology... read more →
  • October 1, 2020
  • Lauren Yeates
  • No Comments
  • crm & marketing automation, email marketing, inbound marketing, marketing strategy, sales enablement
Email Design Tips

Quick Read: Email Design Tips from Digital Summit

I took the Digital Summit at Home email marketing master class with Michael Barber and thought I’d share these quick insights for better email design. Subject line length doesn’t matter... read more →
  • July 18, 2020
  • Lauren Yeates
  • No Comments
  • email marketing
Nonprofit marketing case study

Case Study: How We Helped an Education Nonprofit See Enormous Growth

Compositive is a nonprofit focused on whole-child education. It wanted to build awareness among parents of young children on its new approach to education. We created a digital marketing strategy... read more →
  • September 25, 2019
  • Lauren Yeates
  • No Comments
  • content strategy, digital advertising, digital strategy, email marketing, inbound marketing, marketing strategy, nonprofit, social media
Buying email lists

Why You Shouldn’t Buy Email Lists

I get asked about buying email lists a lot. So, here is my rundown on why you never, ever want to do it. You want your customers to like you,... read more →
  • June 5, 2019
  • Lauren Yeates
  • No Comments
  • crm & marketing automation, email marketing, sales enablement
Integrated Marketing

How To Apply Integrated Marketing to Your Business

Integrated marketing is not just a buzzword. It’s a necessity for success. I see many businesses that have a siloed approach to marketing, where there is no consistency across channels.... read more →
  • May 23, 2018
  • Lauren Yeates
  • No Comments
  • content strategy, crm & marketing automation, digital advertising, digital strategy, email marketing, inbound marketing, marketing strategy, sales enablement, social media

A Marketing Analysis Checklist to Drive Success for 2018

The first quarter of 2018 is over. I can’t believe it, either. While you might normally wait until mid-year to conduct a marketing analysis, doing it now will benefit you... read more →
  • March 29, 2018
  • Lauren Yeates
  • No Comments
  • content strategy, digital advertising, digital strategy, email marketing, marketing strategy, sales enablement, social media
Improve Blog Readership

Four Tactics to Increase Your Blog Readership

With so much content available online, how do you ensure your blog posts stand out? Here are four tactics to increase your blog readership and website traffic. Focus on education... read more →
  • February 6, 2018
  • Lauren Yeates
  • No Comments
  • content strategy, email marketing, inbound marketing, social media
email marketing

State of Email: Looking Ahead to 2018

Email continues to be the platform that marketers say delivers the highest return on investment. Here I’ve provided valuable insights from three recent reports that illustrate the continued importance of... read more →
  • December 12, 2017
  • Lauren Yeates
  • No Comments
  • email marketing

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