What is a Landing Page? A landing page is a standalone page on a website that is created to convert visitors into leads. The goal is to gather information about... read more →
We have to respect today’s buyer, and they just won’t hurdle from the top of the marketing funnel to becoming a customer. This is particularly true if you have a... read more →
Checking in on your marketing every quarter is key to success. Often, shifts in marketing technology, competition, trends, consumer preferences, and more can mean your current marketing strategy needs an... read more →
Most businesses struggle with aligning sales and marketing. This negatively affects business growth and often results in wasted resources and inefficiencies, making it a huge opportunity for improving performance. Why... read more →
A quarterly check-in is a crucial part of tracking business success. Every 90 days, you should be checking in on your marketing goals, how you’re tracking to them, and adjust... read more →
Sales enablement in concept is simple — providing your sales team with the knowledge and resources to close more deals. However, in practice, it can be more challenging. Sales enablement... read more →
In these tough times, companies are having to adapt at lightning speed as the pandemic impacts business operations. Many organizations are doing this really well. Many are stumbling, and who... read more →
A customer journey map is a visual representation of the process your customers go through to purchase, including phases of that journey and the touchpoints they have with your brand... read more →
From the emails to the blog posts to social media to digital ads, marketers today are constantly publishing new content across many platforms. And thankfully, we have marketing automation technology... read more →
Developing a LinkedIn marketing plan for your company will help you ensure your efforts on LinkedIn align with your business goals. If you aren’t familiar with using LinkedIn for your... read more →
I left college and then the Great Recession occurred. When I first went into marketing, I’d often hear that in times of trouble my role would always be first to... read more →
Data is changing marketing. Once upon a time it was difficult to track marketing initiatives directly to revenue, but today marketers and business owners have access to data and analytics... read more →
Compositive is a nonprofit focused on whole-child education. It wanted to build awareness among parents of young children on its new approach to education. We created a digital marketing strategy... read more →
Think about it — what sales and marketing efforts don’t in some way relate to content? Whether it’s the sales scripts your team uses for sales calls, an email about... read more →
Google Ads is a powerful tool for getting your business in front of customers right when they are searching for relevant products or services. When your ad displays at the... read more →
Integrated marketing is not just a buzzword. It’s a necessity for success. I see many businesses that have a siloed approach to marketing, where there is no consistency across channels.... read more →