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social media user

What is Social Media Marketing?

Leveraging social media in your marketing strategy can be a game-changer in meeting your business goals and objectives. Think of social media as an important piece of the marketing pie.... read more →
  • September 24, 2021
  • Raena Vigil
  • No Comments
  • digital strategy, social media
Social Media Ads

Why You Need a Social Media Advertising Budget

Gone are the days of growing a Facebook or Instagram audience organically. Why? Because Facebook is a for profit company that makes its money from advertising. Facebook’s shareholders expect a... read more →
  • April 1, 2021
  • Lauren Yeates
  • No Comments
  • digital advertising, digital strategy, social media
LinkedIn Marketing Plan

Creating a LinkedIn Marketing Plan for Your Company

Developing a LinkedIn marketing plan for your company will help you ensure your efforts on LinkedIn align with your business goals. If you aren’t familiar with using LinkedIn for your... read more →
  • September 25, 2020
  • Lauren Yeates
  • No Comments
  • marketing strategy, social media
tips to improve your linkedin profile

Nine Tips to Improve Your LinkedIn Profile

People often ask me how my clients find me, and while marketing and networking have played large roles, so has LinkedIn. A complete LinkedIn profile that is optimized for search... read more →
  • February 11, 2020
  • Lauren Yeates
  • No Comments
  • sales enablement, social media

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