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don't skip the marketing funnel

Respect Your Buyer & Don’t Skip the Funnel

We have to respect today’s buyer, and they just won’t hurdle from the top of the marketing funnel to becoming a customer. This is particularly true if you have a... read more →
  • June 16, 2021
  • Lauren Yeates
  • No Comments
  • content strategy, crm & marketing automation, inbound marketing, marketing strategy
lead nurturing process

How to Build & Optimize Your Lead Nurturing Process

Many leads aren’t sales-ready when you first engage with them, which is where a lead nurturing process can be critical to sales success. You’ve paid for the lead, so the... read more →
  • May 13, 2021
  • Lauren Yeates
  • No Comments
  • content strategy, crm & marketing automation, email marketing, inbound marketing, sales enablement
What Is Sales Enablement

What Is Sales Enablement? How to Get Started

Sales enablement in concept is simple — providing your sales team with the knowledge and resources to close more deals. However, in practice, it can be more challenging. Sales enablement... read more →
  • March 17, 2021
  • Lauren Yeates
  • No Comments
  • content strategy, crm & marketing automation, inbound marketing, marketing strategy, sales enablement
Customer Journey Map Guide

How to Create a Customer Journey Map: Step-by-Step Guide

A customer journey map is a visual representation of the process your customers go through to purchase, including phases of that journey and the touchpoints they have with your brand... read more →
  • November 6, 2020
  • Lauren Yeates
  • No Comments
  • content strategy, digital strategy, inbound marketing, marketing strategy

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