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what is inbound marketing?

What is Inbound Marketing? Benefits & How to Get Started

What is Inbound Marketing? Inbound marketing is an approach that draws customers to a company through useful content and experiences tailored to that customer’s needs and challenges. It differs from... read more →
  • July 22, 2021
  • Lauren Yeates
  • No Comments
  • content strategy, crm & marketing automation, inbound marketing
Customer Journey Map Guide

How to Create a Customer Journey Map: Step-by-Step Guide

A customer journey map is a visual representation of the process your customers go through to purchase, including phases of that journey and the touchpoints they have with your brand... read more →
  • November 6, 2020
  • Lauren Yeates
  • No Comments
  • content strategy, digital strategy, inbound marketing, marketing strategy
how to create your content strategy

How to Create a Content Strategy That Helps You Sell

Think about it — what sales and marketing efforts don’t in some way relate to content? Whether it’s the sales scripts your team uses for sales calls, an email about... read more →
  • September 24, 2019
  • Lauren Yeates
  • No Comments
  • content strategy, digital strategy, inbound marketing, marketing strategy, sales enablement

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