Email remains key to a successful marketing strategy. More than one-third of marketers ranked email as “the most effective” marketing channel in their organization in a Litmus survey. The same... read more →
What is Inbound Marketing? Inbound marketing is an approach that draws customers to a company through useful content and experiences tailored to that customer’s needs and challenges. It differs from... read more →
Sales enablement in concept is simple — providing your sales team with the knowledge and resources to close more deals. However, in practice, it can be more challenging. Sales enablement... read more →
A customer journey map is a visual representation of the process your customers go through to purchase, including phases of that journey and the touchpoints they have with your brand... read more →
From the emails to the blog posts to social media to digital ads, marketers today are constantly publishing new content across many platforms. And thankfully, we have marketing automation technology... read more →
Ebooks, guides, and other educational long form content can be incredibly successful lead magnets, but not without a high quality ebook landing page. Unlike the homepage of your website that... read more →