A comprehensive content strategy improves your brand equity, enables your sales team, and strengthens your marketing campaigns across channels.
In developing your content strategy, we conduct a content audit to identify existing content and gaps. This includes working with your sales team to discover what content will help them best in their efforts. In addition, we work with you to develop a key message architecture that will extend across your marketing and sales initiatives, providing a consistent message that speaks to customers in each stage of the buyer journey. Next, we create a content calendar so that you can become more proactive in your content creation. Once your content strategy is in place, we can create your content, or work with your team to leverage your strengths and supplement as needed.
Content marketing costs 62 percent less than traditional marketing and generates nearly three times as many leads. Let us start working on your content strategy today.