Integrated marketing is not just a buzzword. It’s a necessity for success. I see many businesses that have a siloed approach to marketing, where there is no consistency across channels. I see many others that put all of their resources into one or two channels without considering their audience. Both... read more →
May
23
Apr
11
Is your product or service the most innovative, transformational, next-generation, best-in-class, cutting edge, synergistic, win-win, unprecedented, outside the box, game changing, insane, amazeballs thing to hit your industry, well, ever? Great, but please, please stop using these words in your marketing content. Respect your audience and tell them why your... read more →
Mar
29
The first quarter of 2018 is over. I can’t believe it, either. While you might normally wait until mid-year to conduct a marketing analysis, doing it now will benefit you the rest of the year. Why Conduct a Marketing Analysis Assessing your marketing strategy now will help you identify problems... read more →
Feb
06
With so much content available online, how do you ensure your blog posts stand out? Here are four tactics to increase your blog readership and website traffic. Focus on education While your content should be relevant to your brand, think about how it will benefit your prospects and customers. What... read more →
Dec
12
Email continues to be the platform that marketers say delivers the highest return on investment. Here I’ve provided valuable insights from three recent reports that illustrate the continued importance of email to companies and to marketers. How Consumers are Using Email in 2017 Adobe in its Email Use in 2017... read more →
Nov
02
Last Friday, Facebook announced it is getting rid of dark posts. This is in response to the ad campaigns that were served during the last election, but how does this change affect marketers? What are dark posts? Businesses can run ads that never show up on their business pages. The only... read more →