Sep
25
Developing a LinkedIn marketing plan for your company will help you ensure your efforts on LinkedIn align with your business goals. If you aren’t familiar with using LinkedIn for your business, it provides you with a company page similar to your business page on Facebook. In addition, you can create...
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Aug
10
Ebooks, guides, and other educational long form content can be incredibly successful lead magnets, but not without a high quality ebook landing page. Unlike the homepage of your website that attracts visitors at all stages of the buyer journey and from many sources, a landing page is focused on a...
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Jul
18
I took the Digital Summit at Home email marketing master class with Michael Barber and thought I’d share these quick insights for better email design. Subject line length doesn’t matter Opt for skinny, single column layouts Your headers should be around 30 pixels or larger Body text should be 16...
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Apr
09
I left college and then the Great Recession occurred. When I first went into marketing, I’d often hear that in times of trouble my role would always be first to go. But, here’s the thing. Today — especially today — marketers can and should show how their role directly results...
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Mar
16
I’ve noticed a lot of discussion about how to cope with working from home if you’re not used to it. Since I’ve been happily working from home for nearly three years, I thought I’d share some advice. First, for your silver lining, here a few benefits to working from home: ...
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Feb
11
People often ask me how my clients find me, and while marketing and networking have played large roles, so has LinkedIn. A complete LinkedIn profile that is optimized for search can make a huge difference in whether you show up when a prospect is searching LinkedIn. So, here are my...
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Jan
20
Our client Gleam Car Wash, a green car wash, had been using Google Ads for more than a year to build local awareness and grow customers. However, when we reviewed the strategy and numbers, we identified improvements that would help Gleam lower its cost per click and drive more sales. ...
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Jan
07
Data is changing marketing. Once upon a time it was difficult to track marketing initiatives directly to revenue, but today marketers and business owners have access to data and analytics to inform decision making. Companies large and small that take advantage of their data have a competitive edge on those...
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Dec
20
Google Ads offers an effective way to reach users looking to buy your product and can offer immense return on investment. But how long does it take for Google Ads to work? When launching a new Google Ads campaign, there are four phases: pre-launch, launch, learning, and optimization. You won’t...
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Sep
25
Compositive is a nonprofit focused on whole-child education. It wanted to build awareness among parents of young children on its new approach to education. We created a digital marketing strategy to help Compositive reach its goals using content marketing, social media, SEO, email marketing, and digital advertising. $10K in Free...
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