Feb
11
People often ask me how my clients find me, and while marketing and networking have played large roles, so has LinkedIn. A complete LinkedIn profile that is optimized for search can make a huge difference in whether you show up when a prospect is searching LinkedIn. So, here are my...
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Jan
20
Our client Gleam Car Wash, a green car wash, had been using Google Ads for more than a year to build local awareness and grow customers. However, when we reviewed the strategy and numbers, we identified improvements that would help Gleam lower its cost per click and drive more sales. ...
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Jan
07
Data is changing marketing. Once upon a time it was difficult to track marketing initiatives directly to revenue, but today marketers and business owners have access to data and analytics to inform decision making. Companies large and small that take advantage of their data have a competitive edge on those...
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Dec
20
Google Ads offers an effective way to reach users looking to buy your product and can offer immense return on investment. But how long does it take for Google Ads to work? When launching a new Google Ads campaign, there are four phases: pre-launch, launch, learning, and optimization. You won’t...
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Sep
25
Compositive is a nonprofit focused on whole-child education. It wanted to build awareness among parents of young children on its new approach to education. We created a digital marketing strategy to help Compositive reach its goals using content marketing, social media, SEO, email marketing, and digital advertising. $10K in Free...
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Sep
24
Think about it — what sales and marketing efforts don’t in some way relate to content? Whether it’s the sales scripts your team uses for sales calls, an email about an offer or sale, a press release announcing a new product, or your website’s About Us page, it’s all content. A...
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Sep
05
Google Ads is a powerful tool for getting your business in front of customers right when they are searching for relevant products or services. When your ad displays at the top of the search results you increase brand awareness, drive traffic to your website, and generate leads. A successful Google...
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Aug
29
Today Facebook published an update on the changes it is making to ads focused on social issues, elections or politics in the United States. First, why do we care? Beyond the possible implications for the 2020 election, even if you're not an advertiser that has any involvement in politics or...
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Jun
05
I get asked about buying email lists a lot. So, here is my rundown on why you never, ever want to do it. You want your customers to like you, right? Think about how you feel when someone spams you. Not cool — so great, don’t do it to others....
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Mar
01
Applying for Google Ad Grants can be a frustrating process. If you are reading this, you’ve most likely been ferociously searching the web (ironically, Google) for answers on how to activate your account and have had no luck. It almost feels like an impossible feat; there is so much outdated...
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